Sugar highly addictive – & children’s foods are full of it

Most people would find it hard to believe that sugar is as addictive as cocaine, alcohol and nicotine.

The world’s leading sugar addiction expert Nicole M. Avena, PhD, has devised a plan for reducing sugar intake and improving health. Her 7 step plan helps to wean people off sugar and other sweeteners.  Over-consumption of sugar has detrimental effects on the brain and body and its addictive qualities were found to be comparable to that of cocaine, nicotine, and alcohol. 

 Campaigners including Bite Back founded by Jamie Oliver and Sir Patrick Vallance, former chief scientific advisor in the UK, are pressurising major global food companies to cut sugar and fat in children’s food. Researchers at Oxford University were reported to have found that the top 10 global food manufacturers made more than 68 per cent of their packaged food and drink sales in the UK in 2022 from products high in fat and sugar or salt.

Sugarless, by Nicole M Avena, is available in paperback, Audible and ebook. Click on the Amazon ad on this page. 

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